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The Power Of Red Lipstick

Posted on 2 February 2016

A new study has found that men notice lips far more than other features on the face, and it’s red lipstick that rates as a powerful attractor…

Scientists used eye-tracking software to show that, in ten seconds, men will spend more than half of that time staring at a woman’s lips. “Our research suggests that red lips and perceived attractiveness are still inextricably linked, with red lipstick the most powerful attractor, and one that significantly increases visual fixation,” says Geoff Beattie at Manchester University, who led the investigation. The study also showed that there was no difference between full-mouthed and thin-lipped girls in regards to makeup, as those who wore the red lipstick were considered more attractive than those who did not.

Want to create the perfect red lipstick, perfect for you or a shade just like Jennifer Lawrence’s {above} – book in with one of our colour consultants, then mix and create your own specially custom blended matte or creme lipstick or lipgloss.

The Lip Lab Team


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